Digital Marketing: MCQ

 

1.      The customer review of a product on an E-Commerce website.

a)Awareness about the brand
b)Awareness about the product
c)Experience the product
d)Both a &c

Answer: b

2.      The main objective of digital marketing is to

a)Awareness about the brand
b)Awareness about the product
c)Experience the product
d)Both a&c

Answer: d

3.       _________ buying relevant keyword and Paid search marketing is about bidding
a)True
b)False
c)May be
d)May not
Answer: a

4.      People who had earlier visited the site is __________ Customizing advertisement to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d)None
Answer: c

5.       This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b

6.      Which platform can be used by advertisers and purchase ad impressions across ad exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a

7.       Real-time bidding is a form of programmatic buying
a)True
b)False
c) Partially True
d) None
Answer: a

8.       Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d

9.      Which design approaches help in building sites that are optimized for various screen sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b

10.  Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b

11.  Profits related to a new product in its introductory stage of profit related to new product
A.negative
B.positive
C.higher
D.declining
Answer: A

12.   ____________classified by decoding, feedback, encoding and response are together in communication process.
A.communication tools
B.communication channels
C.communication parties
D.communication function
Answer: D

 

 

 

 

13.  Product development comes from_________ source of idea.
A.internal sources
B.external sources
C.product extension
D.both a and b

Answer: D

14.  Which way of consumers feel or perceive towards an actual product or potential market offering
A.sales concept
B.product images
C.product idea
D.customer management
Answer: B

15.  which Products like as “VHS tapes”
A.product classes
B.branding
C.product forms
D.product perception
Answer: B

16.  __________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands

A.complex behavior
B.variety seeking behavior
C.dissonance reducing behavior
D.habitual behavior
Answer: A

17.  ___________Procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called

A.Leading
B.online
C.Buz
D.none of the above
Answer: C

18.  customer is _________, If customer’s expectations and products performance matches

A.satisfied
B.dissatisfied
C.delighted
D.none of these
Answer: A

 

19.  Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called

A.channeling
B.buyer readiness
C.channel designing
D.strategic
Answer: B

20.  When the new developed product concept is tested, the next immediate step is to

A.market strategy
B.a testing technique
C.intermediaries
E.logistic network
Answer : A

21.  ____________communication process, receiver and sender are classified as

A.functions
B.parties
C.tools
D.channels
Answer: B

22.  stage in which purchase intention is transformed in to purchase decision is called

A.need recognition
B.information search
C.purchase decision
D.both b and c
Answer: C

23.  media and message are considered as_____________ in communication process

A.tools
B.channels
C.functions
D.parties
Answer: A

24.  ’Maslow’s hierarchy of needs

A.physiological
B.self-actualization
C.esteem needs
D.all of above
Answer:D

 

 

 

25.  ___________ is classified An idea for a possible product that company will offer

A.product idea
B.product image
C.customer management
D.none of the above
Answer: D

26.   A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

A.concept
B.phase
C.screening
D.raw-material screening
Answer: A

27.   The tendency of difficult understanding related to the use of market offering is called

A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B

28.  which triggers positive or negative emotions leads to purchase motivation

A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A

29.  Customers in growth stage of life cycle of products are classified as

A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B

30.  Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

A.online media
B.print media
C.broadcast media
D.display media
Answer :B

 

 

31.  Product development process after analysis of business next step to be taken is

A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
Answer:A

32.  who is suspicious of change is classified as

33.  A.late majority
B.early majority
C.laggard
D.early adopter
Answer:C

34.  which is reflected in web design through ______.

A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C

35.   Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B

36.  which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B

37.  which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B

 

 

38.   Business-to business eCommerce involves commercial transactions between other organizations and organizations.
A.True
B.False
C. May be
D. May  not be
Answer: A

39.  the example of business-to-business services offered by Google which gains advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Answer: C

40.   ______ is an example of business-to-business services offered by Google application running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A

41.  which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Answer: B

42.  which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Answer: D

43.   By bulk buying of items, One aim of e-procurement is to increase savings
A.right quantity.
B.right thing.
C.right quality.
D.right price.
Answer: A

 

 

44.   Which production is related to procurement?
A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.
Answer: B

45.   In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal
Answer: A

46.  where technology will not feature in the development of these relationships, this is known as a ______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated
Answer: B

47.  website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Answer: C

48.  Way promote a business with social media is__________
A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Answer: C

49.  search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Answer: A

 

 

 

50.   The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Answer: B

51.  which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Answer: B

52.   Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Answer: D

53.  is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Answer: D

54.  the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift
Answer: C

55.  the possibility of website visitors following through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials
Answer: B

56.  which is keeping someone on your website and encouraging them to come back?
A. Make a website things to do a website interactive such as quizzes, downloads, etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A

 

57.   SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Answer: B

58.  which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Answer: B

59.  _________ name of the Hosting Company that is used for all external consumer-facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Answer: C

60.  ________ is the new content management tool for SWEET ?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Answer: A

61.   A Robust Social Media Plan Includes Which Of The Following?
A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts

Answer: A

62.  Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out

Answer: A